For many business owners, success has always been measured purely in financial gain. However, as times are changing, there has been a shift in corporate consciousness to continue to drive growth for shareholders, but also to make an impact in the world. Companies seem to be striving more and more to create businesses with positive environmental and societal impacts. I believe this is for a variety of reasons.
For one, the amount of people and information on the internet is at an all-time high. With the click of a button, one can determine what buying decisions are best for themselves, the environment, and society as a whole. That being said, people want to invest their dollars in companies and products that do more good than harm. Consumers make a positive impact and feel a sense of virtue when they spend their money with businesses that are benefiting society.
Furthermore, cutting edge research and technological advances play a huge role in this rise of driving growth in business for societal impact. Every single day new discoveries are made on how to make the world a better place, particularly in industries related to the environment and human well-being (healthcare). When a business owner can earn an income to benefit his family and community AND make the world a better place, it’s a win-win.
As a business owner and entrepreneur, I am always looking to get involved with businesses that not only have growth potential, but that are also doing good in the world. That is why one of my business ventures is a solar energy company called Tru Power Solar Energy. This is the perfect business for motivated entrepreneurs who have an aspiration to make an impact on society. Entrepreneurs can feel good about making a difference in the world, while also taking part in the company’s compelling financial incentives. We help raise awareness about renewable energy and facilitate the process for home and business owners to make the switch to Solar.
As our society continues to progress, I believe the businesses you will see succeeding are those that have a positive impact on the world. This is the way it should be.
– Chris Perruso
Link to my Solar Company: